How it works
Our stress-free process for capturing online client success stories
How clients find the onboarding process
-
1. You tell us your goals
You tell us who/where/why you want to evidence impact, build trust and/or convert leads.
We advise on ideal participants and where/how to get the most from recommendations.
Get in touch to discuss how recommendations could benefit your business.
-
2. You introduce us to your participant(s)
You introduce us via email to your client/participant.
We provide drafted email templates and participant info to make this easier for you.
-
3. We arrange the interview and brief the participant
We liaise directly with your participant to arrange a suitable time for the call.
We also provide tutorials and training* to ensure they’re relaxed and have the correct tech setup.
-
4. We conduct a 1:1 interview
We conduct a 30-min reflective* 1:1 online interview - ensuring everything required is captured.
Format and questions designed to naturally draw out the impact of your work.
We provide a participant incentive*; a chance to record their own 60-sec video at the end.
-
5. We edit footage
We edit the footage - selecting the best bits which tell the most impactful story.
If required, footage can be edited into multiple different formats/uses/durations.
-
6. We deliver your videos
We deliver you the ready-to-share video(s) - either as a shareable link and/or video file.
No videos left collecting dust in a folder - we upload to our 5 Star Stories YouTube channel, so you get a shareable link instantly, plus the added credibility of third-party trust.
-
7. You use videos across your sales and marketing
You can use your videos across multiple touchpoints: proposals, website, social, email, etc.
Strategy sessions available to ensure you implement and get the most from your videos.
*Participant Incentives
To make it easier for you to secure your client’s/participant’s engagement, we provide incentive bonuses as part of our packages:
Tutorials and training
For anyone feeling nervous about being on video, there are presenter coaching videos. These not only ensure a more relaxed, authentic interview, but the participant can also use the skills in their wider video, presentation and/or communication confidence.
Technical setup videos are also included, to ensure best possible visual and audio quality when recording - the skills of which, again, participants can use in their own life/work also.
Reflection on their journey/experience
All interviews are conducted in a way which enables the participant to reflect positively on their personal journey, story, experience and/or learning while working with you.
This time, space and articulation help clients/participants feel seen and heard, creating personal clarity, confidence, and authenticity.
Participant’s own 60-sec video
If you/they wish, a chance for participants to record their own 60-second video/message at the end of the session.
They can be used for anything from a 60-second elevator pitch, a video "about me", a CV, a personal story or a message.
This incentive is in the Convert & Evidence packages.
Watch this interview with a previous participant about her experience and motivation to get involved with the interview:
How to use your videos and resources
Maximise the benefit and commercial value for your business by aligning your videos with your sales and marketing process.
How one client got maximum use from his videos and resources
Where to use them:
Website
- To provide credibility, proof of impact, to inspire quicker more confident decisions, for SEO optimisation
- Testimonials on home page, case study/result pages, specific product pages
Proposals
- To provide proof of results, to illustrate the journey they can expect, and to help prospects connect emotionally
- Pitch decks, quotes, proposals
Social Media
- To remove friction, to encourage action, to maintain visibility, to nurture leads
- LinkedIn, YouTube, Facebook, Instagram, etc
Email Sequences
- To nurture leads and provide meaningful touch-points pre- and/or post-calls
- Pre and/or post discovery call follow-ups, nurture email sequences
Blogs and Newsletters
- To maintain visibility, to provide practical examples, to inspire with what's possible
- Monthly newsletters, blogs for SEO optimisation
Impact Reports & Renewal Discussions
- To evidence impact, give feedback depth, and provide the human story behind the number
- Impact reports, in-depth participant feedback, renewal conversations/proposals
Presentations
- To evidence impact, to illustrate your process and client journey, to build trust
- Client pitches, networking presentations, educational workshops
Email signatures & Features/Pinned Posts
- To provide credibility and proof when connecting with new contacts
- Email signature, social media pinned/featured posts, ‘more info’ buttons
Empower Referrers
- To make it easy for referrers to confidently introduce and talk about you to others
- Third-party info packs, shareable examples (that don’t require you in the room)
Top Tips for getting maximum value from your videos and resources
Get started - and don’t pay until your participant(s) book their interviews
A no-risk way to start capturing your client recommendations
To get started, simply book your 20-min planning call below. We’ll send you your pre-prepared invite email to send. We’ll then follow up with them to book the interview, and only when they do, do we request payment.
In the 20-min planning call, we’ll cover:
- Where/how you’ll use your video testimonials to maximise impact
- Identify suitable participants OR open invitation process
- Customise the pre-prepared invitation email
- Any specific questions or information you want from participants
- Any other questions